Today, every internet user wants to feel a part of the
website he visits as it gives him a sense of time well spent. Interactive
website design provides him an opportunity to communicate and interact with the
online business.Such a website becomes very entertaining and exciting to the
user rather than being filled with the regular dull and boring words and
images. The business on the other hand converts this interested user into a
permanent customer. This wonderful job of allowing interaction to take place
between the online visitor and the business is done by the established web designing company.
Interactive
Website Design- Need of Today’s Times
An interactive website offers a lot of advantages to the
business and some of them are detailed below:
Long-term
relationships are built
Long-term relationships with customers are important to
every business. An interactive website enables the business to do just that;
they provide an outlet to the business to engage potential customers into
fruitful conversations. These can further develop into mutually beneficial long
term relationships between the two.
Branding
Every interaction of the visitor with your online business
goes towards building your brand further. Such interaction through social media
sites like Twitter, YouTube, Facebook and also through your newsletters and
emails help to give prominence to your brand.
Back links are built naturally
If there is good interaction between your website and the
visitors then they can spread the word around among their friends who can link
to your website. Backlinks are thus built naturally when they are shared by
online users.
Search
engine rankings are enhanced
The number of backlinks present to your website is an
important criterion that determines your search engine rankings. An interactive
website boosts the possibilities of increased links to your website and this
enhances your search engine rankings.
Greater
web traffic is attracted
An increased web traffic is the fuel that keeps every online
business going. An interactive website pulls visitors towards it again and
again due to the continuous communication that is involved. Several methods of communication can be
integrated into an interactive website thus generating an increased web
traffic.
More
sales are generated
People normally buy products they like or trust or have confidence
in. You can interact with the visitors effectively which will get you their
trust in your products. This leads to increased sales.
Making of
an Interactive Website Design
Having an effective web presence is a must for every
business today and interactive website design is a great marketing tool in this
regard. Following are some ideas followed by a website designing company to make the business website an interactive one:
·
Newsletter subscription
·
Comments on articles
·
Blog posts
·
RSS feeds
·
Bookmarking social accounts
Some other forms used to make the visitor feel more at home
are:
·
Video clips
·
Flash
·
Sounds/audio clips
·
Roll over images
·
Shopping carts
·
Slideshows
·
Photo galleries
·
Calendars
·
Polls
·
Dropdown navigation designs
The above are just some features which welcome the visitor
to a website and encourage him to be a part of it through forms, guest pages
etc. It is the skill of a Web Designing Company to put together a right combination of
all of them.
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